We all know we should be promoting our content more.
At some point, though, it all starts to feel a little, well, boring.
Wash, rinse, and repeat. To an entrepreneur, boredom kinda feels like a death sentence (or is that just me?). I’ve been getting a little obsessed lately with the whole idea of what it means to be a multi-passionate entrepreneur. I’ve realized that is what keeps me going.
I love learning new things and challenging myself.
Doing the same thing, week after week, starts to feel like a job. Even though consistency is pretty much the golden rule and foundation of successful content marketing, there’s no reason it can’t be fun.
When you test and try new things, you can often end up pleasantly surprised at what works.
Let’s get into the 10 Fun, Easy, and Unique Ways to Promote Your Content
1. Create a Twitter thread
Confession: I haven’t tested this myself yet, but I’ve kind of fallen in love with them (and I think they would be a great way to promote a newsletter).
Instead of just sending one tweet, create a thread of tweets that tells the story. Twitter has made this super easy to do, too… play around with it, have some fun, and don’t overthink this. It can be as simple as 2-3 tweets or a set of 10 (kind of like a carousel on Instagram). Follow Twitter’s “How to use Tweet Threads” post for step-by-step instructions.
2. Make an infographic or video about the topic of your post
I know, I know. You might be thinking this isn’t necessarily a “unique” content promotion idea. Patience, young Jedi, I’m getting there.
Think outside of the box with infographics and videos… try something new and different to stand out from the crowd. Instead of doing something driven by data, what about trying something based on emotion or humor? You could also find something that someone else has already created and use it in your content and to promote your content (provided, of course, you give credit where credit is due).
As an example: For this content promotion tip, I could go find a GIF of Yoda using the term “Patience young Jedi” and use that as my social sharing image.
There is a ridiculous amount of GIFs or memes you could use to drive home a humorous or emotional point. Try something different and see how it works.
3. Share your content with influencers in your industry
This one might feel a little scary (or like a shot in the dark), but it’s certainly not going to hurt. If you’ve mentioned an influencer in your industry, be sure to tag them and let them know about your content.
You never know – they may share it themselves, and that could make all the difference in getting new followers!
You can keep this simple by tagging them in a social post, emailing them, or sending them a private message on a social platform they’re active on. If nothing comes of it, no biggie. But you don’t know if you don’t try (and don’t give up if this doesn’t work the first time. Remember, content is the long game).
4. Use social media hashtags to discover and connect with new people in your market
I think we get so used to using social platforms the same way, day in and day out, that we often forget there are other features we can use to get more leverage out of what we’re already doing.
One of my favorite things to do on Instagram (note: this can be a bit of a rabbit hole), is to go to search and look for hashtags. Just type in one word for your market and see what comes up.
Just be careful what you search for.
I did this during the pandemic last year when I wanted things that were non-business related. There is an amazing pastry chef (chocolatier?) that I follow (@amauryguichon if you’re curious) who is beyond amazing at what he does (he literally made a motorcycle out of chocolate… that was the size of a small bicycle). So I searched for pastry chefs and started following a bunch just so I could see something else in my feed (too bad it makes me hungry all the time ????).
5. Create a quiz for your content (or with your content)
There are so many easy quiz tools you can use to have a little more fun with your content.
Quizzes are a great way to engage with your audience. You can pose questions based on your content and then reward participants with a PDF ebook, an entry into your email list, or even a coupon code.
A quiz is also great because it’s interactive – people love to be able to take action instead of passively reading text – so they are more likely to remember what you have written about!
As an example, for this post, I could do a simple 3-5 question quiz on the top content promotion techniques (or maybe the most outrageous content promotion techniques).
You could do this for lead generation or simply to have some fun.
Share your quiz with your audience via email and social media. You can use the quiz to then redirect people to your content.
You can also make this SUPER simple and create a little poll on Facebook, in either a group (if you have one) or a page. Once people have taken the quiz, take them back to your original content by posting a link. Don’t overcomplicate this.
6. Write something controversial to get people talking
O.K., this probably isn’t my most favorite way of doing things, but you can do it a little tongue and cheek as opposed to hardcore controversial (because really, who has the energy for that after last year).
I once wrote a post that was a little bit of a rant (those can be kind of fun… or if nothing else, it’s a little therapeutic to get it off your chest). It was when Game of Thrones was at its height and for whatever reason, it was very important for people to claim and state proudly that they have never watched an episode of GOT.
In other words, they were all trying to show what special snowflakes they were because they hadn’t succumbed to the pop culture pressure of this show.
So I wrote an email that I then turned into a blog post titled “No one cares what you DON’T do (take notes, non-GOT fans),” where I pretty much called out anyone who was doing this.
Obviously, this was just an opinion piece, but the point was to spend energy moving towards something, and not against it (and btw, this post got lots of shares and social comments from other GOT fans. The “I’ve never watched Game of Thrones” virtue signaling was getting old. So I countered it haha).
Another “controversial” topic I write about is my #FtheHustle movement. I’m tired of the hustle culture and am proudly stating so (and I know, probably not super controversial, but it’s not quite as popular as being told to hustle is).
7. Get creative with your “Click to tweet” options
These are the tweets that you embed in your posts, making it easier for other people to tweet a quote, image, and or link to your content.
Instead of pulling out a subheading, use something that will pique someone’s interest.
In the example above (about my Game of Thrones post), a great “click to tweet” would be:
“In other words, they were all trying to show what special snowflakes they were because they hadn’t succumbed to the pop culture pressure of this show.”
And then add to that an image from Game of Thrones?
8. Use emojis to convey emotions or reactions to the article ????
I love emojis as much as the next person, but too many can seem a little chaotic. However, emojis add something fun and playful to a message. Plus, emojis are more likely to be seen by the reader and may increase engagement on your social media channels!
Try not to overdo it with emojis… you don’t want to look like a 14 yr. old sending a text (unless, of course, you do, then have it. You do you, Boo…).
Try not to use emojis instead of words but simply to express an emotion.
One of my favorite tools for using emojis in content is a Chrome extension called “Emoji Go”… just click the icon in your browser and copy and paste whatever emoji you want to use.
9. Draw an image, or cartoon, or include something handwritten
Maybe there’s an illustrator or artist inside of you… can you draw something fun and easy to summarize the key points of your article?
Jodi has done this with her newsletter, Fresh Squeezed (and for clarification, she has an art degree and is an actual artist). She drew the doodled light bulb and hand-wrote the name. It looks totally unique and is a ‘fresh’ take on a logo (pun intended).
If you’re not quite as artistic, you can search for hand-drawn images and icons to use simply for a different look. Again, this is one of those areas that might surprise you.
10. Try a quick and candid video
A friend of mine recently did something like this that cracked me up. It wasn’t to drive traffic to a piece of content, but you could easily do something similar.
He had been trying to get approved to write for Entrepreneur for a while. His previous efforts had resulted in rejections, and then recently, after trying again, he was accepted.
So he decided to record a video of himself saying he was a writer for Entrepreneur.
He did it in a way that he left a pause after he said it and then shared how long he had been wanting to be able to say that. It was fun, light-hearted, and inspiring all the same time.
What if you were to record a quick video with your phone talking about why you were so excited to share what you had just created?
And if you’re not quite up to doing this yet, my suggestion would be to practice it. Once you’ve practiced it a few times, you’ll be ready to hit publish or share it as a story on one of the social platforms. My gut tells me this will work better than you think it will.
None of these tips are things you need to do all the time.
But when you add them into a regular content promotion strategy, not only does it become more fun, but you also end up with new data and insights into what works and what resonates with your audience.
Don’t be afraid to try something different with your content promotion.
And most of all, make it fun.