In the rapidly evolving world of content creation and the creator’s economy, Oren John has emerged as a visionary whose innovative approach and deep expertise have garnered widespread attention.
With a diverse background in product development, marketing, and a deep understanding of regulated and luxury products, he brings a unique perspective to the world of content creation.
Who is Oren Schauble?
Oren Schauble, also known as the “internet’s creative director,” brings a wealth of experience to the table. With a background in product development and marketing, Oren has worked extensively with regulated and luxury products.
Notably, he played a crucial role in establishing the consumer drone product channel in major retail stores worldwide. His expertise extends to diverse industries, making him a versatile and sought-after resource for brands and creators alike.
Oren’s Vertical Videos:
While Oren’s professional accomplishments are impressive, it is his vertical videos on Instagram and TikTok that truly capture the essence of his brilliance, and they are how I discovered his content.
Through his videos, Oren breaks down various aspects of creativity, branding, marketing, and more, offering valuable insights and actionable advice to his audience.
With a charismatic and engaging presence, he effortlessly captivates viewers and empowers them to elevate their own content creation endeavors.
I’m not a luxury fashion customer, but I really enjoy listening to his breakdowns of what some of these brands are doing. Whether it’s a quick discussion on branded packing tape or an analysis of the shift from minimalism in branding to maximalism, Oren really knows how to make a brief vertical vid that packs a punch.
Last year Oren made an appearance on the “You’re not your ROAS” podcast where he shared some valuable insights that content creators can leverage to enhance their craft.
Let’s delve deeper into some of the key takeaways from his interview:
- Embracing an Omni-Channel Approach: Oren stressed the importance of embracing an omni-channel approach in today’s digital landscape. Relying solely on one platform can limit your reach and impact. By strategically expanding your presence across various channels, such as social media platforms, websites, and even marketplaces like Amazon, you can amplify your message and engage with a broader audience. Oren’s advice serves as a reminder to creators that exploring multiple avenues can unlock new opportunities and help build a loyal following.
- The Power of Compelling Storytelling: Storytelling lies at the heart of effective content creation, and Oren emphasizes its significance. Crafting narratives that resonate with your target audience allows you to forge deeper connections, convey your brand’s message more effectively, and differentiate yourself from the competition. By integrating characters and captivating storylines into your content, you can create a memorable and immersive experience for your audience.
- The Compounding Effect of Content: One of the most intriguing insights from Oren is the compounding effect of content. While creating content may initially feel like shouting into the void, Oren highlights that persistence pays off. By consistently producing high-quality content that resonates with your audience, you can gain momentum, expand your reach, and achieve remarkable results over time. The key is to remain dedicated to your craft and trust in the long-term impact of your efforts.
- Cultivating Authentic Communities: Oren recognizes the value of authentic communities in the creator’s economy. He emphasizes that buying or acquiring communities is challenging and encourages content creators to focus on building and nurturing communities organically. Engaging with your audience, collaborating with fellow creators, and leveraging platforms like TikTok can help you cultivate loyal communities that are genuinely invested in your content and brand. These communities become a powerful support system, amplifying your reach and fostering a sense of belonging among your audience.
- The Evolving Landscape of E-commerce: Oren shares his thoughts on the ever-evolving e-commerce landscape. He stresses the importance of an omni-channel approach for brands, noting that while Amazon may not be the ultimate luxury destination, having a presence on the platform is crucial. This presence allows brands to maintain control over the customer experience and prevent customers from unknowingly purchasing counterfeit products. Oren advises brands to carefully consider their entry-level luxury offerings on Amazon while reserving more exclusive products for other channels.
Applying Oren’s Insights to Your Content Creation Journey
Oren’s insights offer valuable guidance and inspiration for content creators looking to elevate their craft. Here are some actionable takeaways to apply to your content creation journey:
- Embrace an Omni-Channel Approach: Expand your presence across different platforms and channels to maximize your reach and engage with diverse audiences (but don’t force it. Ex. If you’re not into tweeting, don’t be on Twitter).
- Craft Compelling Narratives: Develop captivating narratives that resonate with your target audience, incorporating characters and storytelling elements to create a memorable and impactful experience.
- Consistency is Key: Stay committed to producing high-quality content consistently, even during periods when results may not be immediate. Trust in the compounding effect of your efforts and remain dedicated to your creative vision.
- Cultivate Authentic Communities: Foster organic communities by engaging with your audience, collaborating with fellow creators, and utilizing platforms that facilitate meaningful connections. Authentic communities will not only amplify your reach but also provide invaluable support and feedback.
- Strategic E-commerce Presence: Carefully curate your brand’s presence on e-commerce platforms, such as Amazon, to maintain control over the customer experience. Consider the balance between entry-level offerings and exclusive products to optimize your brand’s presence (if that’s your thing).
Oren John’s expertise shed light on various aspects of content creation and the evolving creator’s economy. By applying his advice, content creators can enhance their storytelling abilities, expand their reach, and foster authentic connections with their audience.
Remember to stay tuned for future editions of Creator’s Weekly, where we will continue to feature inspiring creators and provide valuable analysis of the creator’s economy.
Until next time, keep creating, innovating, and pushing the boundaries of the creator’s economy!